This category represents a complex of measures, intended to promote trademarks, brands, services or people by arranging bright and remarkable events.

Main goals of arranging special events:

• To create emotional link between target audience and a company
• To improve loyalty of target audiences to a company
• To improve understanding of common objectives and corporate mission among employees
• To increase employees’ motivation: to illustrate prestige and benefits of work in a company

Event formats:

• Summer and winter corporate events
• Days of company, professional holidays
• Travelling conferences
• Presentations
• Trainings, seminars
• Official openings, new objects’ launches
• Sponsor programs
• Sport events
• VIP events